About Us

Manage-My-Grocery (MMG)

Manage-My-Grocery (MMG) is a software platform designed for grocery retail industry (the supermarket chains) and food industry.

It enables supermarkets, producers and food manufacturers to create an effective two-way communication channel with their customers.

Once purchase is completed, the list of items purchased by the customer is automatically downloaded and a personal inventory is created for the first time and updated later.

A shopping list is automatically created and updated.

The customer can add items purchased elsewhere than in the chain, thereby providing valuable information to the producer or to the supermarket.

The shopping list automatically includes coupons and discounts for items on the list or items that the producer or supermarket wants to offer.  MMG can be used for self-checkout. 

All family members or “fridge/pantry partners” can share the same inventory and the same shopping list.

 Last but not least Manage-My-Grocery (MMG) was designed having in mind the consumer, thus, creating a win-win-win situation.

MMG is channel-agnostic: The process is identical when the purchase is made online and offline 

The team

Daniel Mallah

Daniel Mallah started his career as an electronic engineer. He has more than 30 years of experience in senior positions in marketing, sales and business development including VP business development. He is an out-of-the-box thinker. His TrafTech startup set-up in 1998 is recognized as pioneering the digital navigation software.

Carmel Ben-Zvi

Carmel Ben-Zvi is a former manager at IT division in Motorola. As a software engineer, he developed software for the alarm and control division. Among others he is an expert in operational research (Black belt). Since the inception of Manage My Grocery Carmel has been leading the development of the software including android and JavaScript applications, algorithms for analytics …

Edward Amiach

has more than 30 years of experience in the grocery retail in France. He started his career in marketing at “Le Printemps” top retail chain. He founded the G20 supermarket chain which encompasses more than 140 stores. He has invested in several ventures in the grocery and food market.

The team is not the typical start-up team. Founders in their sixties bring special added value. Carmel and Daniel know each other for 35 years. This ensures smooth cooperation. Carmel and Daniel are the frustrated buyers who realized that online and in store grocery purchases require more than a small piece of paper and a good memory…
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